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Saving Time and Money Choosing a School
Discover how families can use online resources, school websites, social media, and educational consultants to find the right private school in 2026 while making informed, confident enrollment decisions.

In 2000, choosing a private school was at a crossroads. Back then you had the traditional ways of finding schools and finding out more about them. You asked around. Personal recommendations from family and friends were an important starting point. Indeed, they still are. Then you contacted schools you knew about and requested a catalog or brochures. You could also buy a print directory of private schools, if indeed one was available. (I still have a vintage copy of The New York Times Guide to New York City Schools written by Grace and Fred Hechinger and published in 1968.) And you could always hire an educational consultant. Researching schools was fairly labor intensive. It also took time.

It is remarkable how all that has changed in just a few short years. First, schools adopted websites as their primary means of reaching families. Today, in 2026, nearly every private school uses its website as the central hub for admissions information, virtual tours, tuition details, curriculum guides, calendars, and application requirements. The transition from printed materials to digital media has transformed the way families research schools. As we now use the internet for everything from banking to healthcare appointments, researching private schools online has become the natural starting point for most families.

2000 2026
BooksSearch engines
Word of mouthSchool comparison websites
Educational consultantInteractive school directories
Printed directoriesAI-powered search tools
Request catalogsVirtual tours
Call the schoolsSchool websites
ConsultantYouTube
Social media
Parent webinars
Educational consultant

Knowing What to Look For and Where to Look

I think that the toughest

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Visiting Schools: Open House, Shadow, Overnight or Tour?

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Visiting Schools: Open House, Shadow, Overnight or Tour?
Visiting schools is a necessary part of evaluating the schools on your shortlist. Here are several ways schools will arrange those visits.

As I have mentioned several times in other articles about choosing and evaluating private schools, you really must set foot on the campus in order to fully experience the school and what it offers. Visiting the private schools on your shortlist is really not optional.

Isn't it enough to visit schools virtually these days? Those professionally produced videos on the schools' websites are great. The students' YouTube videos reveal a bit of what life is like at their school. Right? Not exactly. These presentations are all professionally produced and edited marketing pieces designed to encourage you to learn more about their schools. After you do your in-depth reading of all the schools' materials, it's time for you to decide which schools to visit. You ideally will have 3 to 5 schools on your shortlist.

This video offers you a look at the Century Montessori School.

For example, let's say you had 8 schools that really appear to be a good match for your requirements and your child's needs. Then you should eliminate 2, preferably 3 schools from that larger list. This is especially important when you have selected schools located at a distance from where you live. Visiting 8 schools far away from home will be both time-consuming and expensive. Make that shortlist of 3 to 5 schools to actually visit.

The visits will take one of these forms:

Open Houses

Here is how an open

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SEO for ²ÝÁñÉçÇø Schools - Part I: Basics

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SEO for ²ÝÁñÉçÇø Schools - Part I: Basics
If you are responsible for marketing your school, you probably have encountered the term SEO. If you are unfamiliar with SEO, this article will introduce you to the basic concepts.

Introduction

is a mystery to the uninitiated. It is one of those arcane sciences that webmasters everywhere have to be aware of. Unfortunately, the mention of SEO for the rest of us prompts most of us to start reading emails and texting friends. It's all so technical. The truth is that good SEO can enhance your marketing efforts. It can make your school more visible to the audience which you are trying to reach. Poor or non-existent SEO will bury your site so that it is practically invisible. So, ignore SEO at your own peril. At the least get your arms around the basics so that you can supervise your web management and design team authoritatively.

Basics

What is Search Engine Optimization? In its simplest terms, SEO is making sure that your site's meta tags and content are optimized so that parents and students can find your site easily when they type specific words into a search engine. For example, if you ask Google to show results for the words "private schools", it will oblige millions of sites that have something to do with "private schools". But be more specific and ask Google to find you private schools in Raleigh, North Carolina, for example, and instantly your search results will narrow and be more focused. That's the point of SEO. To make your Web site more visible.

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The Safety Factor

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The Safety Factor
Discover why private schools remain among the safest learning environments in 2026 by exploring discipline policies, student support, parental involvement, and the school culture that helps students thrive academically, socially, and emotionally.

As you well know, there are several reasons why you are considering private school for your child. Her safety is on your list, albeit somewhere below other considerations such as academics, athletics, and extracurricular activities when you first start thinking about schools. Safety continues to be one of the top concerns for families in 2026, particularly as schools address evolving issues such as cybersecurity, student mental health, and campus security. Safety is not usually an issue in private schools. Indeed, school violence is not often found in private schools. In fact, the only examples of which I am aware in recent years consist of a few scattered incidents of hazing and cyber-bullying. I won't scare you with examples of school violence in public schools. You see and read about these incidents every day, both at home and abroad. Instead, let's explore some of the reasons and factors that make private schools safe places for your child. You can check that box on your list of questions about private schools.

Families researching schools may also wish to read ²ÝÁñÉçÇø School Review's guide to ²ÝÁñÉçÇø School Safety Measures in 2026, which examines the security practices many independent schools have adopted in recent years.

Discipline Codes

One of the most important reasons why private schools tend to be safe places for your children is because they all have discipline codes. These discipline codes are enforceable and, indeed, are enforced simply because you and your child entered into a legal contract

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Admissions to Primary and Pre-School: A-Z

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Admissions to Primary and Pre-School: A-Z
For many reasons it can be more difficult to get your child into a preschool or kindergarten than into a prep school. Here's an overview of the process.

For many reasons it can be more difficult to get your child into a preschool or kindergarten than into a prep school. Especially if you live in a major city like New York or Chicago. Read The Truth About Preschool Admissions by Jacoba Urist in The Huffington Post to get an idea of what you are up against. Getting your child into preschool is not quite the same as walking into Bergdorf's and purchasing an expensive item of apparel. Your money and your accomplishments take a back seat to your child and her abilities and accomplishments. Preschools look at your child first. Then they will give you the once over.

If you live in an area where places in the local preschools are not as difficult to come by, count your lucky stars. In any case here's an overview of the process.

Getting Started

Much depends on the area in which you live. Major metropolitan areas seem to have the fewest preschool places. How do you make sure your child will get into a school? You start the process as soon as you can and you go through the admissions process at at least three schools, five if you can manage it. In those highly competitive markets getting into a preschool, any preschool is almost as dicey as drawing lots. So cover your bases by applying to more than one school, preferably three. Applying to five schools couldn't hurt. Listen to Joanna Port's preschool admission tips.

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