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I can remember when many school administrators raised their collective eyebrows at social media a few years ago. You could almost hear them saying under their breath, "Over my dead body!" That was probably because few people back then understood social media. The marketing people were suspicious of social media because it was not as familiar as the analog marketing methods to which they were accustomed.

The way we used to market schools

Decades ago, your beautiful school brochures and catalogs were how you got the word out about your school and its mission. Those were expensive and time-consuming to produce. But that's all we had. Then along came the Internet. Schools built websites—pretty basic ones at first. But as the technology advanced and professional graphic designers got their hands on those school websites, the result was a product just as elegant and compelling as any of those brochures and catalogs we used to have lithographed. While most schools still produce brochures and catalogs, most of these are done in-house.

It seemed that you had barely got your website tweaked to dazzling perfection, replete with online applications, inquiries, video tours, and all the bells and whistles 21st-century web designers could cram into them when along came Facebook, YouTube, Twitter, and Pinterest. Social media was suddenly socially acceptable. Not only was it good, but it was essential to include it in your marketing strategy.

Let's look at social media and see how best to use

Why teach boys in a single-sex setting? Aren't boys' schools archaic and out of touch? Aren't boys more likely to succeed in a coeducational setting? What are the advantages of educating boys in a single-sex setting? The answers to these questions and many more are contradictory and subjective. Furthermore, the amount of research into boys' education is fairly limited. With those caveats in place, let's explore some sources and resources for the special corners of the education world: boys' schools.

The research

A good starting point for exploring boys' schools is the IBSC. Just like the is one of the major umbrella organizations for girls' schools. Hence, the is one of the major umbrella organizations for boys' schools around the globe. It champions boys' schools. It encourages research on the education of boys. The IBSC terms its research papers Action Research Projects. Papers such as Teaching Boys at the Coal Face: Mining Key Pedagogical Approaches, Ready, Willing, and Able: Boys and Writing, Volumes I & II, Journeys into Masculinity, Positive Relationships, Positive Learning, Boys and Digital Literacy and Boys and Reading give you and me valuable insights into teaching boys. As you read these papers, you begin to realize that the secret to boys' schools is that they are appropriate for many young men. Not all young men. But many. Boys' schools offer an approach to learning and character building without most of the distractions inherent

Despite your best efforts, in-depth interviews, and hours of due diligence, you begin to realize that the school that you thought was so perfect for your preschooler is, in fact, the wrong one. So, what do you do when things don't work out?

I have just been through this stressful situation with one of my grandchildren. (I won't mention which school or name names out of professional courtesy.) It was a gut-wrenching experience for my daughter and son-in-law, just as it would be for any set of concerned parents.

The warning signs

The warning signs of a bad fit are simple to detect: your child is unhappy. She comes home from school in tears, frustrated, or both. She doesn't look forward to going to school in the morning. The last thing any parent wants is a four-year-old who doesn't want to attend school. You won't necessarily notice that something is wrong. There probably won't be a big blow-up at school. What's more likely to happen is a series of little events over a period of several weeks, perhaps even months. An isolated incident of unhappiness is nothing to be worried about. A trend of daily episodes in which your child expresses frustration and unhappiness is definitely something you want to keep your eyes on.

This video illustrates some of the things that indicate your child is unhappy with his school.

What do you do?

Once

One of the best things about private schools is that there is a school out there somewhere which is just right for your educational objectives, whatever those might be. As you begin to draw a picture of the kind of school which you would like your child to attend, you just might discover that the structured environment and leadership training military schools are well known for is just what you are looking for.

So, what about military schools? When might you consider sending your son or daughter to a military school? Let’s settle a couple of things before we proceed: military schools are not places you send a child with discipline or other issues. They are not reform schools or schools for troubled youth. If a professional such as a psychologist or psychiatrist recommends your child attend a therapeutic school, you will have plenty of options for that purpose. Military schools are genuine institutions of learning with a specific focus: military training. Second, military service is not required when you attend a military high school. If your child decides that military service is a career path which she wants to pursue, then a military school will have given her a good start.

Discipline

In life just about anything worth doing well requires lots of discipline. Discipline takes hard work, persistence, stamina, and time. In an era when instant gratification seems endemic, good old-fashioned discipline lays a solid foundation for success in adult life. Discipline evolves into a pattern