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A decade ago, you spent a fortune on a gorgeous catalog and a couple of recruiting trips. Then you waited. You would be in good shape if you had gotten your catalogs into the right hands and had a good turnout for your recruiting trips. The applications came in hopefully in a three-to-one ratio. All was well.

That approach doesn't work very well today. Your demographics have changed. More and more of your target parents are Generation Y. They get their information from social media.

The diversity goals your school has require different approaches, too. You need to extend the reach of your advertising campaigns by using social media, which is easily shared. Your market has become more segmented and much more competitive. As the economic outlook makes the future look more and more uncertain, parents are examining the educational foundations that their children will need to be successful in their adult lives.

The uncertain economy, which has dogged us since the 2008 recession, causes financial concerns for both you and your school and your current and prospective families.

That's where social media comes in. Done well, social media will improve your admissions yield. Done consistently, social media can cement value in place in the minds of your target audience.

But remember: social media is still marketing. It requires planning and execution of that marketing plan to work. It cannot be a hit-or-miss approach. Neither can you leave

The way we use social media in the private K-12 school setting is a bit different from the way social media is used by businesses. Businesses are looking to develop a client list from their social media efforts. They need clients in order to sell them their products and services. ²ÝÁñÉçÇø schools, on the other hand, seek to promote their community to attract new families and students. Let's look at some more differences and also some strategies and techniques that will help make your school's social media program successful.

Dedicate resources to social media.

My first bit of advice is simple but really quite necessary: devote some resources to your social media program. Your school's website used to be the only front door your school had. It was the first thing people saw. Now it is the first thing parents or anybody over the age of 40 will see. Facebook and YouTube are your new front doors for folks under the age of 30.

This video gives you a comprehensive overview of social media and what it can do for your school.

You have never been casual about creating your catalog, have you? Remember catalogs? Your catalog and other printed materials you give prospective families are always professionally produced, aren't they? They also cost a fortune, don't they? Your social media deserves the same professional approach. Therefore, allocate staff time and money in your operating

In this overview of SEO (Search Engine Optimization) for private schools, we take a look at what your readers see each time they visit your website. SEO for ²ÝÁñÉçÇø Schools - Part 1 explained some of the elements of SEO which have to happen behind the curtain. Now we are focused on the exterior or what your readers see and experience.

Message

What is your message? If you don't have a message, then how can your readers determine whether your school is a good fit for them and their requirements? I hear you saying, "Parents have to visit our school to truly understand what it is we do." That's true, but in this age of instant answers, parents make snap decisions based on their perceptions and first impressions.

So, right there on your first page, or Splash Page, as it is called, you need to make sure your message appears. Let me give you an example: A reader will first see the Title Bar at the top left of his browser. That's one place where what you do behind the curtain with meta tags is actually visible to your reader. Take a look at website to see how this works. As soon as the page comes up, the title in the top left corner identifies Andover as an independent boarding school. If that's not the kind of school you are looking for, you will know at a glance.

The next thing which puts your message front and center

Introduction

is a mystery to the uninitiated. It is one of those arcane sciences that webmasters everywhere have to be aware of. Unfortunately, the mention of SEO for the rest of us prompts most of us to start reading emails and texting friends. It's all so technical. The truth is that good SEO can enhance your marketing efforts. It can make your school more visible to the audience which you are trying to reach. Poor or non-existent SEO will bury your site so that it is practically invisible. So, ignore SEO at your own peril. At the least get your arms around the basics so that you can supervise your web management and design team authoritatively.

Basics

What is Search Engine Optimization? In its simplest terms, SEO is making sure that your site's meta tags and content are optimized so that parents and students can find your site easily when they type specific words into a search engine. For example, if you ask Google to show results for the words "private schools", it will oblige millions of sites that have something to do with "private schools". But be more specific and ask Google to find you private schools in Raleigh, North Carolina, for example, and instantly your search results will narrow and be more focused. That's the point of SEO. To make your Web site more visible.

10 years ago

Your school needs dependable hardware. It needs hardware which will have many uses and also increase productivity. Whether you are in the market for projectors, white boards, a remote KVM switch, you need the best. Use these suggestions as a starting point in your evaluation process. The product links take you to the manufacturers' sites which will indicate where you can purchase these or similar items. Take a few minutes to bookmark and read Benjamin Herold's informative article in Education Week entitled .

A whiteboard has so many uses for the creative teacher that I hardly know where to begin. 21st-century students live in a digital world most of the time, so it just makes sense to teach them using media-rich devices such as interactive whiteboards. Promeathean is but one manufacturer. Google "electronic whiteboards" to find several others. Don't stint on professional installation and training. Both are essential in order to receive full value.

Manufacturer's Description:
The award-winning ActivPanel is powered by a revolutionary, upgradeable Android processor that transforms the traditional projection display into an intelligent hub that unleashes the power of teacher and student connectivity. - See .

This little printer is worth its weight in gold. Use it to label just about anything. Great for printing barcode labels for all your valuable classroom equipment.