Every school can become a great school. All it takes is great communication, solid academics, inspiring teachers, enthusiastic parents, and a supportive board. Some schools have solid academics and inspiring teachers but don't get the word out about their teachers and what's being taught. In other words, they lack great communication. Some schools have visionary leaders but lack the support of their board of trustees. You need all five attributes present to be a great school. Let's look at them in detail.
Great Communication
Thirty years ago, most schools published an expensive printed catalog that looked like one of those expensive coffee table books. Indeed, that was how it was intended to be used. When parents had their friends over, and your school's beautiful, eye-catching catalog was spotted, the conversation invariably turned to St. Swithin's, how great that school was, and how much their children enjoyed going there. Many schools still produce those lavish catalogs, and they can and do serve a purpose. Truthfully, they have mostly gone the way of the buggy whip.
The other old-fashioned way of communicating was by writing a letter or sending a thank-you note. Catalogs and letters have largely been replaced by email, texting, school communication platforms, and messaging apps such as WhatsApp, as well as social media platforms including Facebook, Instagram, YouTube, TikTok, and LinkedIn. Nowadays, families expect communications to be timely, transparent, and accessible across multiple channels. Of course, letters still have their place for formal matters such as admissions,




